Rizon Flagship Store, at the corner of Suzhou Chengpin Bookshop, is a two-storey building and faces two high streets with all-right exhibition areas. As the building elevation is calm, dignified and not allowed to be changed, designers have to find a solution of featuring inner space at the first sight of the exterior and attracting passersby to walk into Rizon. Our design is intended to have consumers feel novel, interesting, cozy and reassured when shopping.
The whole shop is 5.5m high and covers 160m2. The two floors are staggered to divide the space and ensure the communication between bakery and consumers through two French windows. To introduce more lighting and lighten structures, the designers developed a shining box with makrolon plate. To deepen space lengthways, the "shinning box" is shortened inside and transformed into a wedge shape. Translucent "shining box" goes with serious architectural appearance to spur a funny contrast, thus bringing guests outside into a world of order and change and directly finding a connection between two layers. When walking into the shop, all kinds of desserts on the shelves that are under soft and transparent hues look more delicate and palatable.
The two-storey shop is divided into several zones for breads, cakes, drinks, seats, decorations and cooking. The "shining box" on the first floor contains two divisions of sales floor and water bar, where guests can view the bakers working through horizontal windows or dynamic shadows through the vertical window. Two individual spaces are separated by the “shining box”, where consumers can select what they like or have a seat.
The stairs connecting two floors is also decorated with makrolon panel, being an integral part of the building and naturally guiding consumers to go upstairs. The second floor has a cooking area and tables of different sizes for decoration and open bar, respectively. Meanwhile, the design of the “shining box” is followed to have a talk between servers and guests.
Rambling in the shop, guests can have a chat with the servers, have a taste of the desserts or view bakers making patterns on the cakes...
As a sentimental experience, a functional connection and frequent interaction between consumers and space are woven to construct a diversified surrounding, the space becomes more vivid and dynamic.
▲一层平面图 1F PLAN
▲二层平面图 2F PLAN
极乐场 THE FIELD
村城 THE VILLAGE